It would appear that the location is:

Eşfahān (inhabited place)

Coordinates:
Lat: 32 41 00 N degrees minutes Lat: 32.6833 decimal degrees
Long: 051 41 00 E degrees minutes Long: 51.6833 decimal degrees


Note: A major city in west-central Îrān, Eşfahān became the capital of the region by Toghril Beg, the Turkish conqueror and founder of the Seljuq dynasty, in the mid-11th century. Although the city experienced much growth, only a few mosques and minarets survive from this period. After the fall of the dynasty, Esfahān declined, but was made capital again by Abbas I (reg 1588-1629), and entered its golden age, during the Safavid dynasty (1501-1732), when the city was rebuilt. During the early 18th century, the city was taken by the Afghans after a lenghty seige, and it went into decline until the mid-20th century, when Reza Shah Pahlavi commissioned reconstruction and restoration of many of the city's historical structures.

Source: http://www.getty.edu/vow/TGNFullDisplay?find=Ispahan&place=&...

It depends on which language you want to pronounce it in.

Pig Latin, then.

Itway isway onouncedpray ahanyspay

I always thought it was pronounced: WISE PA HAN

Which makes it sound like a new headache medication only available by prescription.

Just a thought.....