In fact the rules state that:
1. If more than one beach is full you must state BEFORE turning up a tile from which beach you will be leaving.
AND
2. If a beach has more than one wooden footbridge (jetty) you must state BEFORE turning up a tile from which wooden footbridge (jetty) you will be leaving.
After turning over the first tile the red emblem is placed opposite the chosen wooden footbridge (jetty). Subsequent sea tiles must be placed with the red emblem opposite the end of the sea route along which you are moving.
I hope this is clear.