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NY Toy Fair 2011: Reading the Crystal Ball

W. Eric Martin
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For the first time in five years, I won't be in Manhattan in February to cover Toy Fair – but I've been inundated with a digital mountain of press releases over the past several weeks, so I thought I'd give a report in absentia, a report from the future even since Toy Fair 2011 doesn't open until Feb. 13. Here are some of the games about which I won't be writing next week while Toy Fair takes place:

• North Star Games is releasing a new version of Say Anything titled – wait for it – Say Anything Family. Unlike the Wits & Wagers to Wits & Wagers Family transition, in which the game play was simplified in a number of ways, Say Anything Family will feature the same game play as the first game. To summarize, one player asks a question, each other player writes an answer they think the asker will choose, the asker secretly chooses an answer, everyone else bets on which answer was chosen, then the asker reveals his choice and points are handed out.

Say Anything Family will include 360 questions on topics that kids can handle as easily as adults – perhaps questions that certain parties (i.e., my game group) can't twist into something inappropriate for young ears. We'll see. Say Anything Family includes components for six players, retails for $20 and should be out March 15, 2011. Oh, and it features a more modern SELECT-O-MATIC 6000, which clearly must be 1,000 times better than the SELECT-O-MATIC 5000 of Say Anything.

• North Star will also be showing Crappy Birthday, a party game in which you try to give people terrible gifts – and guess which gifts people will dub the most terrible – in order to score points and win.

Reverse Charades will be released as an iOS and Android app on February 12, 2011, with more than one thousands words include from the base game and the "Awesome 80s" and "Sports Fans" themed editions of the game.

• The Pillow Pets line of stuffed animals that can be manhandled into pillows to comfort your bourgeois head is branching out to books, blankets, hats and board games, specifically the Pillow Pets Dreamland Matching Game (aka, memory) and the Pillow Pets Dreamland Adventure Board Game, the goal of which seems to be determining how many times you can use the phrase "Pillow Pets" in a game description:

Quote:
Set sail on an exciting journey through seven continents of the world to Pillow Pets Dreamland. Spin a colorful wheel to travel along a colorful pathway filled with exciting adventures, adorable pets and even some pitfalls. On every turn, players may be lucky enough to secure one of 28 adorable Pillow Pets Animal Cards. As players race to be the first to enter the Pillow Pets Dreamland, they must be careful to avoid landing on a Pillow Pet Cage or they may lose a Pillow Pet Animal Card. The first player to collect at least four Pillow Pets Animal Cards and to reach the enchanted Pillow Pets Dreamland WINS the game.

Ghastly.

• The folks behind Bananagrams have a new "word game in a zip bag" called Zip-it. Each turn, the two players randomly take twelve letter cubes and race to form them into miniature crossword grids, keeping track of the score via colored zippers on the pouch.

Racers Ready, a new release from FamilyTimeFun, challenges players as individuals or teams to compete in various challenges, many of which involve household objects like cotton balls, tongs or a deck of cards.

Whirled Peas is a party game in which players compete in two teams in five types of interactive challenges, with the winner of each challenge earning a pea to fill its team pod. The first team to fill its pod wins. Nothing new in terms of game play for those who have played a party game or two, but the press release makes it seem like game play is only a peripheral selling point of the game:

Quote:
Whirled Peas has already created buzz in the toy and game industry and is owned by a number of celebrities including the Kardashian sisters when Whirled Peas was a part of the premier gift bag for Kourtney and Kim Take New York.

Part of the premier gift bag?! Is this the price of our desire to have games more visible in the marketplace at large? Shameless media whoring and incidental celebrity name-dropping?

Well, consider such actions a success, I suppose, as I did write about the game.
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Subscribe sub options Thu Feb 10, 2011 5:54 pm
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Darryl Boone
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Reading your recent posts has been like dipping my bottom over and over into a bath of the silkiest oils and creams.
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Quote:
Kardashian sisters

Quote:
incidental celebrity name-dropping?

"Incidental (celebrity name-dropping)" or "(Incidental celebrity) name-dropping"?

Answer: Yes.
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  • Edited Thu Feb 10, 2011 6:27 pm
  • Posted Thu Feb 10, 2011 6:26 pm
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Rick Baptist
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Quote:
• Reverse Charades will be released as an iOS and Android app on February 12, 2011, with more than one thousands words include from the base game and the "Awesome 80s" and "Sports Fans" themed editions of the game.


Oh man, now this is exciting. That's an instant party game on my phone, wherever I go that has a group of people. Sign me up.
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  • Posted Thu Feb 10, 2011 6:27 pm
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Danny Webb
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Yes. And, I'd like to see Time's Up, Catch Phrase, and others as well. I know I read somewhere that some parlour games are showing up on the iPhone, but I haven't come across any.
 
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  • Posted Thu Feb 10, 2011 7:04 pm
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Dominic Crapuchettes
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This overtext is brought to you by the abstract strategy game Battle of LITS and the number 20.
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Here is a sneak preview of the new Meeple graphics for Say Anything Family:



I love em! They make me very happy.

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  • Posted Thu Feb 10, 2011 7:04 pm
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Ben Lott
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domcrap wrote:
Here is a sneak preview of the new Meeple graphics for Say Anything Family:



I love em! They make me very happy.


Wow, I totally need to be yellow now!
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  • Posted Thu Feb 10, 2011 7:19 pm
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Rick Baptist
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Dominic - my son and daughter were VERY pleased with green and pink in Wits & Wagers Family. These are also cute.
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  • Posted Thu Feb 10, 2011 7:20 pm
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Chris Schenck
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Crappy Birthday seems like an inverse GiftTRAP. It even has the same style box.
 
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  • Posted Thu Feb 10, 2011 11:27 pm
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Luke Warren
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cbs42 wrote:
Crappy Birthday seems like an inverse GiftTRAP. It even has the same style box.


Chris,

Crappy Birthday is much simpler than Gift Trap. Basically an Apples to Apples variant. If your gift is picked as the worst, you get a point. You are not trying to give multiple gifts at the same time either and you do not get points if people pick the right gifts for you. Much more clean than Gift Trap.

But yes, instead of trying to give the best gift, you are giving the worst. ninja

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  • Posted Fri Feb 11, 2011 6:43 pm
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William Reinbold
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I don't really get into party games that much, but Crappy Birthday sounds like a party game I would actually play even though it might be an Apples to Apples type game. But seriously, who isn't excited for Pillow Pets, am I right? How do I get in on the pre-order for that!
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  • Posted Sat Feb 12, 2011 5:23 pm
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Dominic Crapuchettes
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cbs42 wrote:
Crappy Birthday seems like an inverse GiftTRAP. It even has the same style box.


Several people at Toy Fair asked if Crappy Birthday is similar to GiftTrap. My first response was "No, not at all. It's similar to Apples to Apples and Would You Rather?, but with big, fun pictures and even more simple to learn!" But I've heard it enough that I now understand where people are coming from. Yes, it is similar to GiftTrap in theme, but not in game mechanics or in the feel of the game.

GiftTrap was designed to help people learn about how to give and receive good gifts. It does a great job at this, but it is too complicated for my taste as a party game. The fiddly gameplay and $30+ price helps ensures that it could not be an impulse buy for most people.

Crappy Birthday is designed simply to make people laugh as quickly as possible. It can be taken as a gift to a party of non-gamers, opened up at the party, and played within minutes of opening. So Crappy Birthday meets a very different need than GiftTrap. When I think about how to improve our product line, I think about the different needs that are met by each of our games. Crappy Birthday meets a very different need than the rest of our games and GiftTrap, which is why I don't think of them as being similar.

We decided to add Crappy Birthday to our line for two reasons:
1) We wanted a game with a low price point (our other games are $30, $25, and $20).
2) We wanted a game that that we could sell into gift stores. This would help our company move into a new channel of distribution, putting our brand in front people who don't go to game stores.

When it was pitched to us by Brian Weinstock, we initially loved the name, because it suggested itself as a great gift item. When we played the game, we realized it also had a lot of potential for laughs. So we have been developing Crappy Birthday to make it inexpensive, stupidly accessible, and lot's of fun to play.

I guess in short, I don't expect people to choose between purchasing GiftTrap and Crappy Birthday. People are more likely to choose between Crappy Birthday and Apples to Apples or Crappy Birthday and Would You Rather, or Crappy Birthday and a birthday gift such as a bottle of wine.
 
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  • Posted Fri Feb 25, 2011 4:00 pm
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