Flibbix is a "make-your-own" board game, the first game by Merillian Games. The board consists of a series of magnetic tiles which can be flipped for different effects. A game begins by laying out the tiles (Merillian provides some sample layouts, but you can create your own order) and selecting various rules from a checklist (who goes first, what happens if you land on another player, etc.).
Once everything is set up, it's a roll-and-move board game with the addition of cards that allow you to move extra spaces, swap places with other players, swap tiles on the board, or flip tiles over.
Flibbix is a combination of Flip, Blend, and Mix, describing the way that the game is played.