After a collective 8 years in the video industry he decided that it wasn't what he wanted to do for the rest of his life. At this point he took a job managing a music store in the area and started working on guitars and building effects pedals. He spent a large portion of his time doing mods to pedals for customers. It wasn't until recently that he really started working hard towards having his own effects line.
In addition, he has also written a Sci-Fi Novel and a children's book, and hopes to launch a game. He loves nerdy card games and board games.