Ms. Udayasankar works at the intersection of design, technology and community. Living and working across multiple continents, she has always been fascinated by the rules and subtleties of cultural bonds, rituals and play among various communities. Her work focuses on creating systems that are playful and trigger emotional engagement. She runs a design firm in New York and helps teams big and small develop early stage interactive ideas through research-led strategy and prototyping. In her spare time she practices dancing and reading minds.