In 2007, Sarah had an idea to open a board game cafe in northern California and began researching ways to make it happen. The first major investment was in a trip to the Games Expo in Las Vegas to connect with retailers and distributors. John Shulters (her husband) tagged along to attend the game design sessions.
With so many amazing new game products around, they were salivating to buy and play something, but no retail sales were allowed at the trade show. Without even a toy store nearby, John and Sarah decided to drive to the local big box market to buy some poster board, markers, erasers, and packets of candy and went back to their hotel room to begin inventing their own game. That game went nowhere, but it was just the beginning on their path as game inventors.
A creative lull lasted several years, but inspired by their Game-a-Month design challenge in 2011, John and Sarah brought back the challenge for 2015 and have been rolling with new ideas (and refinements for old ones) ever since. They are now utilizing Print-on-Demand services to get finished copies of their games into players' hands quicker, and plan to launch their first Kickstarter in late 2015.