Information
Primary Name
E. E. Fairchild Corporation
Alternate Names
Alderman Fairchild Co.
All-Fair
All-Fair Incorporated
All-Fair Toys and Games
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ObjectID: 1992
Description Edit | History

Summary from user "jackmitch"

This business began as Alderman-Fairchild Company based in Rochester, NY, a manufacturer of cardboard boxes for hats, dresses, candy, shoes, suits, etc. The principals were Harry Alderman and Elmer Fairchild.

1922 - All-Fair Toys and Games

In 1922 the Alderman-Fairchild Company diversified its product line to include games and toys which it marketed under the "All-Fair Toys and Games" label. Beginning in 1926 the toys and games were manufactured at a plant in Churchville, NY under the management of Herman Fisher. Mr. Fisher built a reputation as an innovator and created a unique process for evaluating new toys and games. This process involved inviting children with their parents to the plant in Churchville for a day of fun and play. The children were given various toys and games to play with, and Mr. Fisher carefully observed which toys and games attracted the most attention and which were quickly cast aside. Those that passed this test were added to the All-Fair product line.

1928 E. E. Fairchild Corporation

In late 1928 the relationship between Messrs. Alderman and Fairchild became strained, and Harry Alderman sold his share of the company to Elmer Fairchild, at which time the name of the business was changed to E. E. Fairchild Corporation. Shortly thereafter, All-Fair, Inc. was created as a subsidiary to focus on the toys and games business.

In 1930 Herman Fisher attempted to purchase All-Fair, Inc. from Elmer Fairchild, but his proposal was rejected. Mr. Fisher resigned from the company, moved away from the area, and soon thereafter co-founded Fisher-Price.

All-Fair, Inc. continued to manufacture toys and games at the Churchville plant until 1938, when production was shifted to Rochester. During the 1940s All-Fair, Inc. was discontinued as a separate corporation, and the manufacture of toys and games was absorbed into E. E. Fairchild Corporation. By the late 1940s, games were marketed and promoted as "An All-Fair Game" but the game materials make reference only to E. E. Fairchild Corporation of Rochester, NY.

Late 1940's "An All-Fair Game" but E. E. Fairchild Corporation materials

From 1925 until 1960 this company was well-known for its extensive line of games, toys and puzzles.

In summary references to Alderman-Fairchild Company, All-Fair, Inc., E. E. Fairchild Corporation, and "All-Fair Toys and Games" all relate to E. E. Fairchild Corporation and its predecessor companies.

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Year Published 1940
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