Microbadge - Rolls Royce fan

United States
Cedar Lake
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Name Rolls Royce fan
Group Interests Rolls Royce fan
Num Owners 1
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Rolls-Royce Motors was created from the de-merger of the Rolls-Royce car business from Rolls-Royce Limited in 1973. The original Rolls-Royce Limited had been nationalised in 1971 due to the financial collapse of the company, caused in part by the development of the RB211 jet engine. In 1973, the British government sold the Rolls-Royce car business to allow nationalised parent Rolls-Royce (1971) Limited to concentrate on jet engine manufacture.

In 1980, Rolls-Royce Motors was acquired by Vickers. In 1998, Vickers plc decided to sell Rolls-Royce Motors. The leading contender seemed to be BMW, who already supplied internal combustion engines and other components for Rolls-Royce and Bentley cars. Their final offer of £340m was outbid by Volkswagen Group, who offered £430m.

As part of the deal, Volkswagen Group acquired the historical Crewe factory, plus the rights to the "Spirit of Ecstasy" mascot and the shape of the radiator grille. However, the Rolls-Royce brand name and logo were controlled by aero-engine maker Rolls-Royce plc, and not Rolls-Royce Motors. The aero-engine maker decided to license the Rolls-Royce name and logo to BMW and not to Volkswagen, largely because the aero-engine maker had recently shared joint business ventures with BMW. BMW paid £40m to license the Rolls-Royce name and "RR" logo, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. Volkswagen Group had the rights to the mascot and grille but lacked rights to the Rolls-Royce name in order to build the cars, likewise BMW had the name but lacked rights to the grille and mascot.

The situation were tiled in BMW's favor, as they could withdraw their engine supply with just 12 months notice, which was insufficient time for VW to reengineer the Rolls-Royce cars to use VW's own engines. Volkswagen claimed that it only really wanted Bentley anyway. Bentley was the higher volume brand, with Bentley models out-selling the equivalent Rolls Royce by around two to one.

Source: Wikipedia, "Rolls-Royce Motors", available under the CC-BY-SA License.

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Jon Baxter
Alberta, Canada
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