When I saw this on the homepage, I actually thought it was some sort of political statement about a certain company "fixing" prices on its games. For me, the image was one of a robbery and it does look somewhat similar to this boxfront:
(Obviously I spend too much time reading the forums. And, for the record, I don't care about any game company's pricing policies- I'm not trying to revive a flame war, I just thought it was a humorous observation.)