Just a quick follow-on to the above: I've now played this game ~20 times since my last remarks. This and/or Take it Easy should be on the shelves of every mass-market game store in the country. Anyone 6 and up can understand and play it, it has a great combination of luck and skill, there are no hard feelings, it doesn't take very long, it has no "nerd" aura surrounding it, and it's wonderfully scalable. TittL is a bit fussy in terms of setup and sorting, but that's about the only negative. I can completely understand why most highly-rated games on BGG just wouldn't fly with the general public, but this one, IMHO, could and should be as commonplace as Scrabble.
Take it to the Limit is available to retailers from FRED Distribution. If you store doesn't carry it, they can visit the FRED Distribution website and join the network and order the game, along with several other exclusives.