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It was humorous reading this article and noticing the writer tried to not reveal the name of James' company. Usually there would have been a line something like "James Ernest is not only the designer but the president of his company, Cheapass Games" and something about the entrepreneurial nature of the industry.
When they mentioned the teacher and student later in the article they named the school...But the only reference to Cheapass is a photo credit, where they had no choice