Board to Death TV reviews It's Alive!. They give it 7 out of 10 and summarize the game thusly.

What's Cool:
Nice Artwork.
Quick gameplay.
It's very portable.
Fun for the whole family.
Elements of Bingo & memory.
Easy rulebook with examples.
The summary cards are great.

What's Not:
The First player does have an advantage on ending the game before anyone else.

P.S. I have permission to post the Board to Death reviews at this site.