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If the euro market could break out of their "old world" rut and apply their usually superior mechanics to a NEW theme, they might actually sell more games. There will always be a market for euro games but honestly after seeing the 100th middle ages trader / market game it gets a bit stale. Come up with a new setting and you might actually have something fresh enough to grab people's attention.
Example: 1960: The making of a president. That is a fantastic game that has a very strong theme AND really solid mechanics. I know that there are a lot of people in europe that don't even know U.S. history and are playing the game because it has great mechanics, and they love the theme. It's a change of pace that is uncommon enough to get noticed.
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