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(Most of) Plaid Hat Games Leaves Asmodee

W. Eric Martin
United States
North Carolina
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Board Game Publisher: Plaid Hat Games
In mid-2015, game publisher Plaid Hat Games was acquired by Canadian company F2Z Entertainment — parent company of Z-Man Games, Filosofia Éditions and Pretzel Games — with F2Z then being acquired by the Asmodee Group in 2016.

That deal is now being undone, at least to a small degree, with Plaid Hat announcing that as of Feburary 2020 it will leave the Asmodee Group to become an independent business once again — albeit with a few titles from its catalog being left behind as it walks out the door. Here's an excerpt from the PHG press release about this deal:
On the 19th of February 2020 Plaid Hat Games' Head of Studio and Founder – Colby Dauch – and the Asmodee Group reached an agreement wherein Dauch reacquired the independent rights to the Plaid Hat Games brand and the publication rights to many, but not all, of Plaid Hat's current and past titles.

Asmodee retains the rights to publish the following game titles: Dead of Winter, Raxxon, Mice and Mystics, Stuffed Fables, Aftermath, and Battlelands. Asmodee has also retained the rights to the Adventure Book Games brand. Going forward, Dead of Winter and Raxxon will be published and supported by Fantasy Flight Games.

Mice and Mystics, Stuffed Fables, Aftermath, and Battlelands will be published and supported by Z-Man Games. Both Fantasy Flight Games and Z-Man Games are publishers belonging to the Asmodee Group.
Board Game: Aftermath
FFG had its own announcement about the transfer of these titles, as did Z-Man Games, which included these quotes from Head of Studio Steve Kimball:
"The entire team is thrilled to be the new home of the Adventure Book games and continue to support them as well as explore new possibilities in that space.

"And, on a personal note, it's been a real privilege for me to get to know Colby, Jerry, and Isaac over the past several years — not only as creative professionals, but also as true industry friends. Now that Colby's back to his indie roots as a small business owner, I can't wait to see what Plaid Hat comes up with next!"
Jerry Hawthorne, designer of three of the PHG titles that will be staying with Z-Man Games — Mice and Mystics, Stuffed Fables, Aftermath — reflects on the origins of those games in this BGG blog post. [Updated to add that designer Isaac Vega is leaving PHG on good terms for reasons he explains here. —WEM]

Plaid Hat Games is the second Asmodee studio to regain its independence, with HeidelBÄR Games having been the first in March 2019.
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