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Has Asmodee Purchased BGG? Inquiring Minds Want to Know

W. Eric Martin
United States
North Carolina
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Board Game Designer
Board Game: Speculation
Following the news that Asmodee purchased U.S. game retailer Miniature Market sometime in 2021, multiple BoardGameGeek users have wondered whether Asmodee had purchased anything else on the sly, specifically BGG itself:

From Curtis Frantz: "Makes me wonder if Asmodee has ever approached BGG about acquiring them. Or if they will."
From Nate Johnson: "How long till they make BGG an offer they can't refuse?"
From Morgan Fleur De Lys: "I find it hard to believe that BGG wouldn't get multiple offers a year to cash out."
From Jeff Huter: "Do we know for certain that Asmodee has not already acquired BGG?"
From Patrick Swinkels: "Isn't BGG sponsored by Asmodee?"

To answer such inquiries, I sent a short list of questions to BGG owner Scott Alden, who answered them in even briefer fashion:

WEM: Has Asmodee purchased BGG?
Aldie: No
WEM: If not Asmodee, has anyone else purchased BGG?
Aldie: No
WEM: If not, has anyone approached you about selling BGG? If so, was Asmodee one of those parties? Do you want to name the interested parties?
Aldie: Yes, No, No
WEM: Do you have plans to sell BGG in, say, the next five years?
Aldie: No

As for BGG being sponsored by Asmodee, I'm not sure what that question means since BGG does not have site sponsors. Companies like Asmodee can advertise on BGG, but I turn off all advertising on the site so that I remain ignorant of who advertises what. Thus, I turned to the person who would know best, BGG ad manager Chad Krizan, and sent him this question: "Does Asmodee advertise on BGG, whether through the main company or its various studios?"

Chad answered: "There's some, but not a lot considering how huge Asmodee is. Asmodee doesn't advertise directly, but a handful of studios do."
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