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Halloween, Munchkin, and Cards Instead of Candy

Back in 2012, we started to discuss giving Munchkin fans a way to pass out game cards at Halloween. Giving away treats other than candy at Halloween isn't a new idea, but we had never produced something specifically for distribution at Halloween, so we had a lot of work ahead of us.

Fortunately, a really big job doesn't look so bad once it’s broken down into smaller bits. After some conversations in the office, discussions with our factory rep at Grand Prix International, and several talks with John Kovalic, we determined that we could make the pricing work. Then the work really began.


* Andrew and Steve worked through the card designs and settled on suitably Halloweeny fun we felt would make a good introduction to the Munchkin humor.

* John Kovalic took those card designs and art specs and – somehow, most likely through magic or a deal with some horned being – cranked out Munchkinly-funny artwork in record time. (We were a little behind schedule at this point. Sorry, John!)

* Our talented production staff colored everything and mashed it together into a complete package. These guys are often left holding the bag and come together to assemble games on a tight deadline. I owe our entire production department a reward of some sort; think they’d like some candy?

With the Munchkin Halloween Pack at print, it was time to prepare the world, and there is no better way to start spreading the word than to tell retailers directly.

Board Game: Munchkin Halloween Pack
The first step in selling any new product is the creation of a sell sheet – a one-page document that distributors and retailers use to absorb the specifics of a new title. The numbers, description, and a cover image are all retailers and distributors have to work with when choosing what to carry in their stores, so we try to put enough info on the sheet to make it enticing but not overwhelming.

Randy, in his role as Retailer Liaison, calls stores every day of the week (when he isn't at a convention) to update retailers – telling them what’s new, what’s going out of print – and to make sure the retailer is completely stocked with promo items and any demo games they may need. The Munchkin Halloween Pack idea went over well with our retailers, and we were soon ready to ship the packs.

Once distributors and retailers were aware of the new pack, we started sharing news of the project with the gamers of the world. Advance releases at San Diego Comic-Con and Gen Con gave us the first indication of how things were going to turn out for the idea, and based on response and sales at those two conventions, we knew things were going to turn out great.

And that brings us to today. The Munchkin Halloween Pack is now in stores, and in a few more weeks kids will start receiving the cards during Halloween. With luck these cards will make kids laugh, and we will create some new Munchkin fans just in time for the holidays.

Anything it takes to introduce more kids (and adults!) to gaming is totally worth the effort, and we cannot thank all of the Munchkin fans out there enough for embracing the idea and supporting it . . .

. . . even if we know you guys are totally passing these cards out just for the chance at more opponents to beat on your way to victory.
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