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Plaid Hat Games Bought by F2Z Entertainment

W. Eric Martin
United States
North Carolina
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From gallery of W Eric Martin
During set-up day at Gen Con 2015, Canadian company F2Z Entertainment — parent company of Z-Man Games, Filosofia Éditions and Pretzel Games — announced that it had purchased U.S. publisher Plaid Hat Games.

Plaid Hat Games will continue to operate as a design and development studio, with the newly formed F2Z USA Corp. managing logistics, sales and marketing. In a press release announcing the deal, PHG studio manager Colby Dauch wrote, "Plaid Hat Games has always put a strong focus on the design and development process of making board games and the skill set of the team at Plaid Hat Games reflects that focus. As Plaid Hat Games has grown, the other aspects of the board game publishing business have devoured more and more of the team’s time and attention. This acquisition by F2Z Entertainment allows the Plaid Hat Games’ team to turn their attention back to what they do best..."

The press release noted that "[s]ome titles currently in the Plaid Hat Games catalog will also be gradually integrated into the F2Z Digital Media branch". F2Z Entertainment has an in-house digital media division responsible for its Pandemic iOS app, and at Gen Con 2015 F2Z marketing and communication manager Lyne Bouthillette told me that the digital media group is involved with additional work on Pandemic right now — more news on that from the iOS Board Games blog at a future date — but after that certain PHG titles might be good candidates for a digital transformation.

Starting in 2016, all titles from Plaid Hat Games will be released in French by Filosofia. (Summoner Wars and Mice and Mystics have previously appeared in French editions from Filosofia, but no other PHG titles have done so.) Bouthillette told me that F2Z is also working directly in-house to create simultaneous releases in both German and Dutch for titles from Z-Man Games and Plaid Hat Games, based on the strength of those two markets worldwide compared to other countries.
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