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Congress of Gamers conventions
Eric's actual photo!
Creating a Welcoming Environment for Con Newbies
Write a Tutorial for Con Newbies (see comment post below)
And some material from Donna Prior, a veteran con organizer with strong, contemporary social skills:
All of our social media, interviews with press (radio, print, podcasts, press releases), both Kickstarter campaigns, our appearances at other cons (club/fan tables) is targeted on making a safe and welcoming environment for everyone. It is in our mission statement and everything.
We do have volunteers who do nothing but teach people games, help people get into games looking for more players. On our games submissions form, we ask folks to make RPGs accessible to all, no matter experience.
We host game days at local game stores, so people can meet us. We are all of the same mindset. Everyone can enjoying games and play games. We help people find games they enjoy.
Our panelists are pretty diverse, and we have a strong focus on supporting "how to" type talks.
We have plenty of crunchier games submitted, but we do a LOT of outreach for folks running gateway games.
We started our con this way, and we have attracted a volunteer list of many PAX Enforcers, who are all super friendly and helpful.