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Optimizing your Con Web Site

Posted by Eric Engelmann
16 Mar 2016
Eric Engelmann
(Eric Engelmann)
United States
Rockville
Maryland
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Microbadge: Citizenship Recognition - Level I - One small step for geek... One giant leap for geek-kind!Microbadge: I sell board games for moneyMicrobadge: EurogamerMicrobadge: "The mob is the mother of tyrants." —DiogenesMicrobadge: Congress of Gamers attendee
Please, please, please be sure to place the location, including your state, and the date, including the year, on the con's home page.

There's a lot more to say than this, but it's a good start:
https://www.findgamers.us/news-item/qJ8=/Making_Convention_W...

There are MANY types of cons. Most con web sites are flashy and non-specific because form and hype really do sell. High attendance number estimates attract vendors and some gamers, but also discourage some others. If you specify that your con's focus is minis, or RPG's, or MTG, or Euros, you may actually discourage attendance by other types of gamers. Clever marketers with lots of time and resources handle this the way politicians do, by tailoring messages towards each audience.

Publishing con photos
The easiest way to share photos of your con, with captions and titles, is with Imgur. Create an account and create a post. Add photos to that post, arrange the photos, and give each of them marketing oriented captions. Then click the Hide button (yes, that's right) to get a URL you can place on your web site.
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