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Asmodee in Negotiations to Acquire F2Z Entertainment

W. Eric Martin
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Following Asmodee's acquisitions of Days of Wonder (BGG News story) and Fantasy Flight Games (story) in 2014 and the worldwide English rights to Catan (story) in 2016, many people have wondered which domino in the hobby game industry would fall next.

The answer turns out to be F2Z Entertainment, the Canadian publisher/distributor that owns the Z-Man Games, Filosofia Éditions, Pretzel Games, and Plaid Hat Games studios. Asmodee and F2Z Entertainment aren't strangers, having worked with one another over the years, with Asmodee distributing F2Z titles in France, Germany and elsewhere in Europe, while F2Z has distributed Asmodee titles in Canada. (This is the basis for the "partnership" referred to in the quotes from the press release below.)

Asmodee has issued the following press release about the deal, and Asmodee North America VP of Marketing Aaron Elliott told me that it can give no other comment at this time since the discussions are still under way. (The "exclusiveness" referred to in the first line of the press release means only that no one else is competing with Asmodee to acquire this company.) Here's what has been made public to date:

Quote:
The Asmodee Group has announced today that it has entered into exclusive discussions to acquire F2Z Entertainment Inc.

In line with the acquisitions of the worldwide rights to Dobble/Spot-It!, Days of Wonder, and Fantasy Flight Games publishers, and more recently the set-up of Catan Studio, these exclusive discussions with F2Z Entertainment Inc. emphasize Asmodee's strategy to strengthen its intellectual property portfolio and international presence. Closing of this acquisition is expected to take place in the coming months.

Created in Canada in 2002 by Sophie Gravel, F2Z Entertainment Inc. has become, over the years, one of the most worldwide renowned publisher & distributor of modern board games, with key owned brands such as Pandemic (over 1 million units sold), Dead of Winter, and also publishing rights for evergreen games (Carcassonne for French and English version, Catan for French version).

Stéphane Carville, CEO of Asmodee Group said: "I am delighted to enter into these exclusive discussions with F2Z Entertainment, which is, for us, the natural next step of a strong and long-lasting partnership built over the years with Sophie Gravel and her teams. Through this acquisition, we will continue expanding our IP portfolio with fantastic games and incredibly innovative studios such as Z-Man Games, Plaid Hat Games and Filosofia. This will also enable us to increase our presence on the global game market."

Sophie Gravel, CEO of F2Z Entertainment added: "As we are close to celebrating 15 years of success with F2Z, we are proud to announce these exclusive discussions with Asmodee Group, a key partner since the beginning of our adventure. This deal is in the direct continuation of our close business partnership and will provide the best environment for our iconic games to reach their full potential and help our studios to continue publishing amazing games."
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