Elliot Rudell founded Rudell Design LLC in 1975, after leaving Mattel Toys. Yes he is old, and very much still at it. And still riding bicycles too far.
Rudell Design invents and licenses games and toy products, some of which include:
HOOK GAME game
OH WHAT A MOUNTAIN game
WORD RUMMY game
FLAG FOOTBALL (with removable tail)
THROUGH THE CLUES game
ROCK PAPER POKER game
SPLASH OUT ball and game
HOT HOOPS game
IN YOUR FACE game
GO PIGGY GO game
SPELLING BEE BINGO game
GULPIN GUPPIES game
SUPER SOAKER TWISTER water mat game
ATLAS flying toy
Remarkably, Elliot is listed as a one-hit-wonder designer. That is OK.
Rudell Design has also invented and licensed some strange things beyond of toys and games, such as CURL A DOG that revolutionizes hot dog preparation.