[From the PlaidHatGames "About Us" page]:
Mr. Bistro is the heart of Plaid Hat Games, meaning he's red, full of blood, and makes a mess if you squeeze him. As a small child, Bistro's mother refused to let him play those demonic video game machines, so he turned to board games as means of compensation. He's been tragically uncool ever since. Mr. Bistro has playtested countless game products over the years, and has a few game credits to his name. His career really didn't take off until he met notoriously bad businessman Colby Dauch, thus allowing his worst ideas to be unleashed upon the world. In addition to Dungeon Run, be on the lookout for such future hits as Hot Dog City: Battle for the Chili Wieners, Cripes! Look at the Pipes, and of course his magnum opus, Poopin' Joey.