From the designer's "About Us" page:
For several years, my buddies and I had been playing a version of Liar's Dice that had a very simplistic format and although very fun, I always knew that there was a great board game yet to be discovered. Once I figured out the unique feature to enhance the game play, my dream has taken off.
I never expected to "roll the dice" on this idea, but after many years of wishful dreaming, and with a supportive wife and family, I got the motivation to launch a business. Everywhere I've introduced Deception Dice, folks have continuously reinforced my belief that this game is truly a winner. I hope you enjoy and, if so, please pass it on . . .