Jonathan Estes is currently a Business Intelligence Analyst for Green Diamond Solutions of Arlington, VA. And is Founder of Smart Game Systems, a serious game company. He has worked with leaders in all sectors how to develop a business case and implement the triple bottom-line outcomes of sustainability for themselves and within their organizations. His area of specialty over the past nine years has been sustainability analytics for facilities. After receiving his B.A. in International Development from the University of Massachusetts-Amherst, Jonathan has worked over twenty-five years as an educator, business owner, analyst, and sustainability expert. A compelling and insightful writer and popular keynote speaker, he has presented the concepts and trends of measuring and communicating business value in a variety of conferences and publications. In his book, "Smart Green: How to Implement Sustainable Business Practices in Any Industry and Make Money" was published in March 2009, Jonathan outlines the key sustainability issues and processes leaders in all sectors need to be aware of to be both sustainable and successful. His most recent project include the development of two tabletop serious games, "GAIA" and "Smart Green: The Game".