Adam Simon is an innovation-driven entrepreneur, having used technology to build innovative experiences for over fifteen years. His work has included directing live performances and television, designing games and theme park attractions, and creating new platforms for media distribution and consumption. In 2008, he founded Socialbomb to work with clients like HBO, Red Bull, Technicolor, and the BBC to build breakthrough mobile social software. Recently, Adam joined the IPG Media Lab to bring innovation-driven solutions to a new caliber of global client, while he continues to consult on creative technology strategy, design, and development for companies of all sizes. His work has earned him a Clio and several Webbys, and has been featured in The New York Times, The Washington Post, Fast Company, and Gizmodo.