Founded in 1883 by George S. Parker. Parker's philosophy deviated from the prevalent theme of board game design; he believed that games should be played for enjoyment and did not need to emphasize morals and values. His game company, initially called the George S. Parker Company, in his hometown of Salem, Massachusetts in 1883. When George's brother Charles joined the business in 1888, the company's name was changed to its more familiar form. In 1898 a third brother, Edward H. Parker, joined the company. For many years, George designed most of the games himself, and wrote all the rules.