From the company website and comments from the company Director:
Gotha Games' mission is to design and market the most innovative and high quality board games in the industry.
We are a small group of gamers with 25+ years experience in playing boardgames. As our slogan says "It's good to be the King" meaning that confident of our gaming experience we aim to design and publish those games that must absolutely be on your shelf.
Rather than targeting the mass market, we like to stay niche and focus on intelligent, specialised, well-tested and beautifully looking games.