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AURUM, Inc.
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Description Edit | History

Company Aurum was established for the Bright Children’s World that Children-Family-Educational Institutions hopes to realize.
First, Company Aurum thinks of “Children.”
A child must increase self-esteem in order to ascertain a creative yet autodidactic life. Company Aurum wants to be the friend who helps promote this very quality.
Company Aurum believes that “Family” is a foundation of life.
The closest, the most convenient and the place where solace and love overflow is a family. A child recognizes a happy family when they close to their parents. Company Aurum strives to support the very happiness and fun for family cultures by offering educational information and tools.
Company Aurum thinks of the center of educational mind, “Schools and educational institutions.”
No matter how ideal the educational goals are, they would be delusional if the goals of educational institutions are not accomplished. Company Aurum hopes to be the supportive teammate, who understands the conflict of ideals and reality in educational settings. Our greatest goal is to be the partner who focuses on producing excellent academic tools and developing vital educational programs.
Company Aurum works for the good of “Family.”
• Established the only domestic manufacturing facility to produce wooden educational tools and distributes as OEM to many companies. Excellence in quality and safety is accomplished by manufacturing own products with “MADE IN KOREA” mark.
• Judging that the focus must be on how to use educational materials wisely, we create detailed instruction for parents who strive to be educational at homes.
• A smart educational mall, Iaurum.com, is built and managed in order to encourage good family habits for parents and children alike. Company Aurum will be the matrix for families’ “educating with heart” motto.
Introducing the logo of Company Aurum
Colors that reflect characteristics of iaurum
Iaurum is characterized by the color that represents active, diligent and comfortable natures of our entity.
Shape that holds the heart of iaurum
Shaped is illustrated with a thought balloon and URU letters that reveals a contemplative child who is asking himself/herself a question. A light gray is used for shadowing to make the 3 dimensional images that rise off the page.
Type that holds the vision of iaurum
Aurum is the gold element displayed in the periodic table (79th). In Jaechu dialect, it means a “mountain.” The diversity of meanings represents the hopes and dreams implied so that it is a logo illustrated to make one feel positive.

Company Aurum promises to…
Take each step with the heart of a parent while holding the child’s hand.
Make the company with heart of a child taking each step with parents.
Work hard so that mom, dad and child can have a fun and joyous time together.
Take the right path on behalf of all families of our world.
Aurum means gold in Latin. To give a child something wholesome is as pure as 99.9% purity of 24 carat gold. Child’s heart that wants to have fun with mom and dad is also as pure and bright.

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