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Vitakraft
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ObjectID: 21789
Description Edit | History

From the love for animals, the knowledge and respect for their natural needs, Vitakraft has drawn the values ​​that inspired and reflected in the management of every aspect of business.
The principle of "learning from nature", combined with the accurate processing of raw materials, quality control and systematic investments in research and development, is a great value: the quality of the brand.

Vitakraft was born in Germany in 1837, when in a rural village near Bremen, Heinrich Wührmann, great-grandfather of the current owner, laid the first stone of one of the most successful business stories in the field of companion animals. The high quality makes the brand Vitakraft increasingly widespread and popular among animal lovers. Steady growth long 170 years has led today Vitakraft to be a dynamic international group that operates successfully in Europe, America and Asia.

In 2011 Heiko Wührmann decided to produce a series of games to make kids improve their relationship and knowledge of companion animals: horses, cats, dogs and rabbits

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