WizKids was founded in 2000 by Jordan Weisman, previously of FASA, to publish Mage Knight. Mage Knight was the first collectible miniatures game. The pieces incorporated a dial in the base that showed each piece's statistics. Those statistics changed as the piece took damage. Early employees joining Jordan in this endevor were his wife Dawne, who led the company's graphic design; his father Mort, who ran international sales; his brother-in-law Ray, who ran domestic sales; and Jenny (Trisko) Berg, previously of Bungie, who was in charge of marketing.
In 2001 the company went from being "virtual" to having its own office in Bellevue, WA. Employees had previously been spread through Washington, Illinois, and Missouri. Mage Knight was selling as fast as it could be made, and the company moved into the hobby's list of 10 largest publishers. The employee count went up to over 30, including Don Gorski, COO; Tom Virgin, CFO; and Martin A. Stever, Executive V.P.
- In 2003, the company was sold to Topps.
- In 2007, Topps was sold to a private equity group led by Michael Eisner, former CEO of Disney.
- In November 2008, Topps closed WizKids on short notice.
- In September 2009, WizKids was purchased by NECA.