British publisher of books who started business in 1920. In the 30's they published Toby magazine, aimed at children ("costs seven pence but worth a shilling" was one of their tag lines). G (for George) Heath Robinson was the youngest brother of the famous William Heath Robinson who was noted for his illustrations of absurdly intricate machinery to do tasks. In Britain today, if something looks like a shambles, it could still be described as "a bit Heath Robinson". Everyone older than 50 would know what you meant.