From a press release about the company's game Kindness Kingdom:
Good manners are so critical in today's global world that businesses offer etiquette training for so-called "soft skills" like dining dos and don'ts. There's even a Protocol School of Washington to teach professional adults the rules of universal etiquette. One teacher certified by the school, Jessica Marventano, joined forces with her mother Catherine Wallace, who is certified by the International School of Protocol to teach manners to young children and teens. Sister Jennifer Montesano, a marketing expert, joined the trio of businesswomen to create Kindness Kingdom, the first board game that instruct young "princesses" how to handle life's little faux pas. The trio aptly named their company Marvelously Well-Mannered, LLC.