An umbrella label (Bandai) encompassing Japan's top collectible brands. It's logo represents the cool, fun and just plain awe-inspiring nature of products. It contains products from popular giant robot shows like Mazinger Z and Gundam to anime franchise like Saint Seiya and One Piece to live action shows like Kamen Rider. The mission of Tamashii Nations is bring “tamashii” the Japanese word for soul or spirit into everything they create.
(source: official Facebook page)
From the official page:
"TAMASHII NATIONS is a fusion of our top brands. Tamashii means “soul.” It’s built from creative DNA and powered by passion: Cool factor. Fun. Amazement. When you hear TAMASHII NATIONS, you know we’ve poured our heart and soul into it. We guarantee you’ll find something different, something new, something surprising. And constantly evolving."