Sanja was founded in 2000, with the view of developing, manufacturing and distributing new concepts for toys and games worldwide, led by a team with a very deep knowledge and experience in the toy market. Sanja’s main areas of expertise are Games, Activities, Outdoor Toys and Novelties. (From their official Website)
Hong Kong based company. It's in some sort of joint-venture with Bizak, which publishes most of its games overseas.