A Japanese board game publisher founded in 2014
UTSUROI is a difficult word to explain.
UTSUROI means changing, but also means a sense of transitoriness.
I like this word, unique to japan. Its not a suitable name for a game company, though.
I, Koota Yamada, want to produce elegant japanaese-theme board games for foreign people and gamers, as UTSUROI brand. I will design board games for family and children as imagine GAMES.
UTSUROI is an adult, imagine GAMES is a child.