K.E.Leg is short for K.E. Mathiasen A/S (K.E. Mathiasen Toys).
K.E. Mathiasen A/S was established in 1963 and was a 100% family owned Danish company until 2009. The company was owned and managed by the second and third generation of its founder, K.E. Mathiasen, but is today a part of Top-Toy (one of northern Europa's largest toys disrtributers).
Since its foundation K.E. Mathiasen A/S has gone through a fantastic development and today the company is a leading distributor in the Nordic countries within toys, multimedia and licensed products for children. The turnover exceeds 145 million Euros and the group has more than 250 employees in 6 countries. The corporate head office is located in the Western part of Aarhus, the second largest town in Denmark.
Subsidiaries under K.E.Leg is danspil (Denmark), Leksam (Sweden), Norstar AS (Norway) and Norstar OY (Finland), who all work with toys, multimedia and leisure.
Some time after the mergering with Top-Toy, 1st July 2009, K.E.Leg and Leksam AB became united under the Norstar label.