Founded in 1996 as Popular de Juguetes SL , it was an spanish manufacturer of toys in Valencia, property of the businessman Carlos Pérez Alvarez. It made very known articles rescuing toys of the 60's, 70's and 80's as Madleman, Exin Castillos, Cinexin and the Rubik's cube.
In 2001 it bought the companies Rimpor SA and Inovac Rima SA and there turns into the group Corporación Popular de Juguetes Rima SL.
It also published games as Projoy with two lines of production:
- Projoy Niños: La Aventura del Ratoncito Pérez, Todos a escena, La locomotora and Estamos de pesca.
- Projoy Familia: Aquí no hay quien duerma la siesta, Idioteces, Absolutas idioteces and Braveheart.
Finally it disappeared in 2006 due to a bankruptcy.