This American publisher specialised in weird shaped boxes. For instance, their game called Elvis was in a white box that spelt out Elvis, just like it might have looked on the stage behind him in Vegas. The letters were shaped as if someone had written them so the box had depth but only one straight side. And it was heavy, being made of some kind of robust plastic. From memory, they also made a game with a box shaped like an apple and there must have been more.