A UK patent application (411511-A) for "Improvements in or relating to devices for playing board games simulating football or other ball games" was made on 6 December 1932 by WH Storey & Co of 192 Lower Addiscombe Road, Croydon. "In a device for playing board games simulating football, golf, cricket, hockey, baseball, &c., a board is provided with markings 2 to represent the field of play and is divided up into areas, sets of men 5, 6, represent opposing team, a figure 7 represents a ball, and a pack of cards 8 for each player gives indications as to the movements to be made. The cards 8 of each player are held in an accessible position in a slotted rack 9 combined with a compartment 11 for used cards while the men may be stored in compartments 12. The men may be provided with studs 6 and the ball 7 provided with a corresponding hole." It was published on 6 June 1934.
According to the catalogue of the British Industries Fair 1947 at Olympia, London the company address was 24 Dingwall Road, Croydon, Surrey. Telephone: Croydon 2271. Cables: "Games, Croydon". An advert in the catalogue is for "'Sorry'; 'Whot' and 'P. M.' (Plus and Minus). Also the 'Norol' - a beautiful plastic pawn possessing many unique advantages, enhances any game in which it is used and the 'Unicut' - a guillotine for modelling, etc., rules, cuts and creases paper and card, cuts glass. Ideal for picture framing. (Toys and Games Section - Olympia, 2nd Floor, Stand No. J.2310)"
The London Gazette for 9 April 1954 reports that the company was a Fancy Goods Manufacturer that was put into liquidation by its creditors on 5 April 1954.