From the manual:
Civil Lore! is the exciting game where players battle to win the board through their knowledge of America's best cultural lore. Players try to stake flags in six fun Cultural Territories, and to remove the flags of other players by risking difficult though entertaining Cannon Fodder spaces.
This game is challenging, yet draws much material from our everyday knowledge, experiences and conversations. We hope that it triggers fun memories, and inspires renewed interest in our nation's stories.