Hex-o-Gram Issue 56 game description, a rare American one:

BLOOD BOWL (GW00201) $25
Boxed boardgame
In England, 'football' means Rugby - but it was never like this! Fantasy sports mayhem with humans, orcs, zombies, ogres, dark elves (and even a mummy!) Rules cover creating teams; details of play; leagues, championships, and star players, and come with a large colorful 6-piece playing board; over 100 full-color stand-up counters with plastic stands; dice; and the 'history' of the game.