The same components as the first edition without a real box, but this time packed in a box. Of course, the box is slightly larger than the cover-only version. The text on the back of the box is printed in black on YELLOW background this time.
This box is made of soft card board. You can't open the box from top (as most games) but from the side. Same for https://boardgamegeek.com/image/1224699/snafooey that was published together with this edition of Kuhhandel.
Rules: The high bidder ends the auction by starting the countdown. The auctioneer only starts a countdown (trying to get the card for free), if nobody bids. In later editions, the auctioneer always starts the countdown.
The auctioneer has the right to buy the card back from the high bidder. In later editions, the auctioneer announces he wouldn't allow the high bidder to buy the card. The core game mechanism is the same, but the handling is different.