If you want an Essen pickup do not back the Kickstarter.
Just sign up here http://eepurl.com/RzQE9 and you will be notified before the event for a Thursday pickup
Publisher: Action Phase Games, Indie Boards & Cards
Designer: Kevin Riley
FYI, since I asked, for those picking it up in Essen, it won't be possible to order a playmat (because it's a third party product).
So, if you really want one, since it's now an add-on of the KS, take that into consideration and pledge "normally".
And if you change your mind and absolutely want the playmat, be kind and don't forget to tell the guys at Indie Boards & Cards to remove your name from the Essen list.