This game is a reworking of the original Knizia game King's Gate. The original is much better and contains more variation. In the end it is a simplified version to cash in on the Hobbit-hype.
More precisely, it is a simplified version of Der Herr der Ringe: Die Gefährten – Das Kartenspiel which got a (lame) re-theme later as King's gate. The Lord of the Rings game came in a box the same size and design as this one (from the same publisher as well).