I decided to start this thread to try to help others new to marketing/promoting a new game to consumers. Marketing is the key to successfully selling a new game or really any product. The purpose of marketing is to make consumers aware of the new product and where they can buy it for themselves.
When my company completed the publishing process for our game - we turned our attention to marketing and advertising. We tried some things that worked very well and other things that didn't work at all. Below are a few examples that worked:
1) Contacting local newspapers and tv news programs in order to encourge them to run a story on our company and product. (This PR effort landed us in 7 local papers, 2 tv news programs, 2 radio programs, 31 internet blogs and 5 game reviews in trade magazines.
2) Guest speaker marketing - organize an effort to become a guest speaker in grade schools and colleges to promote creativity and to demostrate your game. (This effort started real excitement and generated a spike in sales for about 1 month after the speaking tour. We were able to reach about 3000 students in order to promote our game.)
3) Build a website - to promote your game, company and designer. If you are selling to retailers, then its best not to sell games on the website, because you don't want to sell against those you are selling to and retailers don't like it much either. Setup an wholesale order form which will allow retailers and distributors to easily place an order. If you are not selling to retailers or wholesalers, then setup a form which would allow the average consumer to place an order.
4) Business Cards - Have business cards printed and hand them out to everyone. Leave a few in local libraries and coffee houses. (This will help drive traffic to you website and possibly generate more sales).
5) Create press releases and send them to trade magazines such as The Games Quarterly Magazine for possible game reviews. (Game reviews help generate interest in 2 areas (with gamers and with game retailers) and assist in generating more sales.
6) Donate a few copies to schools, libraries and retirement homes. Libraries hold after-school programs and summer programs where children play games and read books as part of a group effort. By donating games you are actively creating new consumers who may purchase a copy for themselves.
7) Advertise, advertise, advertise!!! In newspapers, the radio and on tv. Now this costs a lot, but its the quickest way to reach potentially millions of consumers all at once. The more people that you get your message to reach, then the better chance you will be able generate greater sales.
8) Attend tradeshows, such as The International Toy Fair and GAMA to just name 2. There are others focused to reach out directly to gamers and others to reach out to retailers, wholesalers, distributors and exporters in the game and toy industry. Tradeshows are the quickest and easiest way to make new contacts and meet buyers and make sales all at one time. (My company attended both of the tradeshow mentioned above and were able to make hundreds of new business contacts and landed 68 new retail accounts worldwide).
9) Visit this website:
This website contains a list of companies seeking new games to license as well as companies seeking non-game inventions. The website also includes other inventor and designer information that can help those who will get out there and use the information. The website also offers ways to help promote new ideas as part of there sponsorship program and its very inexpensive - if you don't locate the sponsorship program, then check back, because new programs are being added all of the time.
These are just a few ways to help promote your new products, but are by no means the only ways. Use your creativity and develop new marketing techniques.
If you have any other marketing tips, ideas or information - please add them to this thread.
(Edit: 1 time to correct spelling errors and grammer errors)
- Last edited Mon Mar 20, 2006 7:39 am (Total Number of Edits: 2)
- Posted Sat Mar 18, 2006 8:59 pm