Freshness Burger! They were my favorite burgers in Japan. I used to so look forward to visiting Tokyo because first I would go to Good Day Books for some English reading material, then around the corner to Freshness Burger. They were so good. I was so happy when they opened a location in the city where I lived.
I haven't thought about F.B. for a long time. Thanks for reminding me.
This strikes me as very little like "freeing" and very much like "enabling."
Um, did you understand that ochobo is the custom/stricture not to open your mouth?
My point is that even though the superficial problem is that traditionally-minded women can't eat huge burgers in public, the deeper problem is probably the deeply ingrained double standard in the tradition itself.
Don't get me wrong, it's still funny. In fact, it is a masterful blend of irony and opportunism.
(Maybe that was your original point and I was just restating the obvious. Sorry! I'm in a weird mood this morning.)