This is a novelty game in where players accumulate money and cards, and then play them to gain polling points.
Campaign Trail '96 comes in a plastic bag with 80 heavy paper cards (that you need to separate), 10 player mats and 1 board (all heavy paper). A six-sided die and 5 pennies per player are required by not provided.
Players start off as 'Undeclared' with $10, 10 points and 5 cards. During their turn they can either dicard then draw a card, or 'Declare' their candicacy.
One a player is 'Declared', on their turn they can either Fund Raise (gain $d6), or play a card (on yourself or an opponent) then draw a card.
Cards are very simplistic and moderately humorous. They take the form of gain/loose Polling Points with possibly a cost attached (either money our your own points).
Visit Idaho -- Travel to Ruby Ridge and support the elimination of hte ATF. Polls +1 Cost $2
You are the focus of This Week with David Brinkley -- George likes you, Sam does not, Cokie questions your stand & David questions your motives. Polls +1 Cost $0
(no title) -- Your opponent does not know the price of a gallon of milk or a pound of of hamburger. Innocently point this out again and again. Opponent's Poll -1 Cost $0.
The game ends when the deck runs out of cards, and the person with the most Polling Points is the winner.
The game does have a moderately interesting twist -- one player is allowed to be a 'Millionaire' who starts the game with $99 and 0 Polling Points. In addition, they are prohibited from playing certain cards and are not allowed to choose Fund Raising as their option.
A game that is probably only worth one or two plays just for the humor, and then only if you are a political junkie familiar with the ins-and-outs of presidential politics circa 1996.