This is a new monarch hero (although he doesn't have a monarch ability, just a powerful regular ability). He doesn't have the 3vs3 icon, so I assume he's meant to be used with the base rules rather than the 3vs3 tournament rules (although there's no reason you couldn't throw him in for casual games). His faction is West (Xi) with a purple background.
Could you post a scan/pic of that? I'm very curious... That would be the first English-only card so far.