The new location setup is spectacular.
I have to agree with the excellent choice of words here. A lot of stores have great selections, friendly and knowledgeable staff (This is the place to start for a lot of stores to improve however), beverages and a decent event calendar. What really blew me away about this store was the concept of individual gaming rooms.
This is the number one thing I wish my FLGS (Armoured Gopher in Champaign, IL - need to do a review of them soon) had. While my FLGS (and a lot of stores) has a place to play, its one big large area with lots of tables setup for large MTG tournaments. I loved the idea of a smaller, more intimate setting to play in and this store nails that!
I am absolutely in love with this concept now that I have seen it. I love the ability to have a small room with a table to play a game with either another person or even an RPG campaign with 6-8 other people. The rooms could easily hold that many. I also like the windows to let others check out what is going on.
And while it would be easy to just close the door and shut out the rest of the world to concentrate on the game, very few of the rooms actually had the door closed, many had the door open and those inside where quick to say hi and welcome you in if you wanted to take a look. This is a sign of a good community / customer base that has the right attitude!
Again way to go guys! The gaming community is alive and strong at this store!